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Facebook Marketing Essentials Online Course

International Open Academy

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Facebook Marketing Essentials Online Course

Valued at $138.72Save 93% Off

About the Experience

Harness the benefits of marketing through the largest platform in the world with this Facebook Marketing Essentials online course from International Open Academy! Learn how to effectively use Facebook marketing to drive demand, build loyal followers, increase awareness, grow your business and boost sales. With five easy-to-follow video modules and a course tutor with years of experience, your education is in the best hands!

What's Included

  • Facebook Marketing Essentials online course
  • Course tutor and social media manager Latasha James has already helped Fortune 500 companies
  • Enjoy working your way through five comprehensive modules
  • 24/7 access, with PDF certificate upon completion
  • Valid for one person

Course Modules

Module 1: Making The Most Out Of Your Facebook Page
  • 1.1. Meet your tutor, social media manager, and YouTuber, Latasha James
  • 1.2 How this course will help you
  • 1.3. Your industry focused Facebook page setup
  • 1.4. Creating great branding for your Facebook page
  • 1.5. Using Facebook as your CRM
  • 1.6. Additional Facebook features
Module 2: Building A Successful Content Strategy
  • 2.1. Understanding Facebook’s potential for your business
  • 2.2. How to increase your Facebook organic reach
  • 2.3. Creating the best images and videos for your Facebook page
  • 2.4. Facebook Live strategy
  • 2.5. Scheduling Tools for Facebook
Module 3: Mobilizing Facebook Groups
  • 3.1. What Facebook groups can help you achieve
  • 3.2. Creating a successful Facebook group
  • 3.3. Attracting a large number of people to your Facebook group
  • 3.4. Content strategy for posting to Facebook groups
  • 3.5. Solving common problems that group admins face
Module 4: Facebook Ads Optimized
  • 4.1. Boosting vs. Ad campaigns
  • 4.2. Ad objectives and KPIs
  • 4.3. Facebook ad content formats and how to create them
  • 4.4. Custom-building loyal audiences
  • 4.5. Retargeting with the Facebook Pixel
Module 5: All-important Analytics
  • 5.1. The importance of KPIs and measuring analytics
  • 5.2. Facebook Metrics defined
  • 5.3. Unlocking the power of Post Analytics
  • 5.4. Understanding Page Insights
  • 5.5. Making the most of Group Insights
  • 5.6. Your learning journey and farewell

International Open Academy

Offering online short courses in almost every topic you can think of - from special needs to makeup artistry, pet training, car maintenance and more - International Open Academy is your go-to hub to expand your knowledge. Whether you're leaning more about a hobby or interest, or interested in starting a new career path, International Open Academy is the place to learn all about it!

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The Fine Print

Deal Valid Until

12 Jul 2022


Voucher valid for a Facebook Marketing Essentials online course. Valid for one person

Conditions of the Deal

This course is not accredited in Australia, and any certificate issued by the provider may not be officially recognised in Australia. The RRP was converted from USD to AUD using the exchange rate from RBA on 22 July 2020. This rate may fluctuate. Maximum of one voucher redeemable at a time. Vouchers for this offer are limited and subject to availability. Not valid with any other offer. Full terms and conditions are located on the terms and conditions page of our website

How to Redeem

  • After purchasing, click ‘Redeem Now’ on your order confirmation page, or via your account
  • You will be redirected to the International Open Academy website to complete your order
  • Enter your voucher code and click 'Validate' to redeem
  • If purchasing via our app or redeeming a gift voucher, visit and follow the above instructions to redeem



Select a Deal

Facebook Marketing Essentials Online Course

Valued at $138.72Save 93% Off supports the Responsible Service of Alcohol. WARNING: Under the Liquor Control Reform Act 1998 it is an offence: To supply alcohol to a person under the age of 18 years (Penalty exceeds $17,000); For a person under the age of 18 years to purchase or receive liquor (Penalty exceeds $700).